Extraordinary Storytelling for Tour Leaders

Welcome! I’m thrilled to introduce you to Extraordinary Storytelling for Tour Leaders

A step-by-step system to tell engaging stories, earn better reviews, and be more memorable.


*100% free 4-part video training series — no credit card required

This storytelling mini course will show you how to share information on tour in a way that’s engaging, entertaining and fulfilling for your guests.

Here's what you'll learn in these four videos

* The exact strategy you can use to transform facts and statistics into memorable and entertaining stories.

* Two techniques guaranteed to make your stories more captivating and have people hanging off of your every word.

* Five common storytelling mistakes frequently made by tour leaders.

* A complete blueprint for successful storytelling on tour.

 We Help Tour Guides & Businesses Tell Great Stories!

We’ve done storytelling workshops, keynotes and presentations for:

Your Lead Instructor, Sarah Bassendale

Sarah Basssendale is one of the Lead Trainers at the Be a Better Guide Academy and has 10+ years of tour leading experience. She has led trips in over 25 different countries around the world and worked as a tour guide trainer, trip design specialist and tourism consultant.  

Sarah has studied with storytelling masters Professor Hannah Harvey from East Tennessee State University and the New York Times best selling author Professor Tilar J. Mazzeo. For years Sarah's passion for crafting narratives has helped her find out what works, and what doesn't, when telling compelling stories on tour.

She specializes in practical, down-to-earth storytelling techniques for guides, tour leaders, and activity businesses. With warmth and good humour, Sarah inspires tourism professionals from around the world to tell engaging stories, captivate their audiences and ultimately earn better reviews.

Your Assistant Instructor, Kelsey Tonner

Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides and tour operators from around the world to learn from one another. 

His mission is to help anyone, anywhere, create extraordinary experiences for travellers. In 2015 Kelsey was chosen from thousands as one of eight shortlisted guides for the Wanderlust World Guide Awards. 

With practical yet wisecracking advice, Kelsey inspires a global community of professional tour leaders and businesses to give people memories of a lifetime, and helps them earn more money while doing it.